People are born and raised with specific core values that they live by and pass on. There are always the common yet important values that we all know including honesty, teamwork, and respect. However, when it comes to establishing core values for your business, it can be a good idea to build upon those values to make them more unique and personal, but not any less meaningful. Your core values say a lot about your business, so it is important to be clear and genuine so that you may set yourself apart from others.
Here are 4 secrets to developing core values for your business:
- Take the time to understand your own core values first along with those of the people you work with. Before building core values for your business, be sure to have a clear understanding of what you are looking for in a colleague. The people you work with are all made up of individual core values, and combined they make up the true mission and philosophy of the company. A business will always be more successful when the people in it are passionate and driven.
- Turn your values into multiple words. “Honesty.” “Integrity.” “Care.” These are all words that don’t say much except for the name of the value itself. Though they may seem simple and self-explanatory, you can make these values mean so much more than just a single word. When creating your business’s core values, try to make your values verbs rather than nouns so that it gives you an action to take and a goal to achieve.
- Make sure that your values have a specific goal and meaning. Remember what your business stands for, what your business does, and what your business’s mission is when designing your core values. It is important to have your core values reflect the culture so that you remain unique, but also true to your business and what you ultimately want your product or service to bring to your customers.
- Choose Quality over Quantity. We have all heard the saying “less is more.” The same remains true when talking about core values. Pleasing everyone is impossible. You should remain loyal to what your business signifies.
Articulate what your business truly means and be clear and true.